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An increasing number of Chinese are using going online for entertainment, gaming and reading, the report adds.
The 2016 China Online Streaming Development Study Report showed a marked increase in the number of streaming service users which has now reached 514 million people. The number of people online in China is about 730 million.
The most popular streaming services are Youku, iQIYI, and Tencent, which run the gamut in forms of entertainment, online shows, reality programming, etc.
The report also showed that the number of paying streaming users rose 18.5 per cent from 2015 and registered the fastest annual growth. The CNSA says that about 182 million online streaming users are paying customers.
According to industry estimates based on 2015 data, China’s online games companies achieved 89.12 billion yuan ($13.36 billion) of revenue in Q1-Q3 that year.
This marks an increase of about 33.9 per cent from the same period in 2014.
The BRICS Post with inputs from Agencies