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The joint venture, engaging in internet and mobile internet services, has launched a WeChat television commercial to penetrate WeChat into the Indonesian market.
Tencent President Martin Lau said that Indonesia is a fast-growing country with large number of online media users.
“Tencent’s cooperation with Global Mediacom is a strategic step to establish a more expansive user base in Indonesia” Martin said.
WeChat is a popular mobile chatting app created by Tencent, that lets users send messages, voice recorded notes, and pictures to friends on the service.
WeChat already has 300 million user accounts and is similar to a US product called WhatsApp.
The venture will help the Chinese internet service provider make further inroads into the booming social media market of Indonesia.
Hary Tanoesoedibjo, CEO of MNC Group, Global Mediacom’s parent company said the combination of Tencent’s unique technology and expertise with Global Mediacom will fully explore the vast potential growth of Indonesia internet based services.
Hillhouse, China’s leading institutional investment firm, has also participated in the venture.