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Russia to lead advertisement market growth
April 30, 2013, 12:36 pm

[Getty Images]

Russian is expected to outperform even the most dynamic markets in Latin America, Asia and Eastern Europe [Getty Images]

Expansion of the advertisement market is setting records in Russia and other rising markets.

According to ZenithOptimedia marketing agency’s survey the Russian market is one of the most promising and is expected to jump by 12.5 per cent – up to 335 billion rubles (about $11 billion).

In the meantime global advertising expenditure will grow by 3.9 per cent in 2013, reaching $518 billion by the end of the year.

Russia is expected to outperform even the most dynamic markets in Latin America, Asia and Eastern Europe, that will grow by 10 per cent on average.

Russia is also predicted to break into the global top-10 ranking, taking the seventh position, while China will preserve its third place, and Brazil is set to rise to the fifth position.

Developing markets will show an overall growth of 8.2 per cent, while the developed markets’ growth will be quite modest – 1.8 per cent, weighed down by the eurozone crisis.

The rising markets will outperform the rest of the world, contributing 63 per cent of growth between 2012 and 2015 and increasing their share of global advertisement expenditures from 34 per cent to 38 per cent.

Investment into this sector in Russia is poised to grow by 30 per cent, globally – by 14.4 per cent.

Advertisement expenditures in traditional media will grow slowly – by 8 per cent in Russia, and by 1.6 per cent globally.

According ZenithOptimedia, online advertisement will outperform print media adverts in 2015 – this happened in Russia in 2011.

Daria Chernyshova

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