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The study says Spartak’s brand-name value is worth €60.8 million as of June 30, 2012; and greatly exceeds the values of other Russian football brands.
Whereas Zenit’s value is estimated at €56 million, CSKA Moscow – €32 million and Rubin Kazan at €17 million.
To assess the brand value of Spartak PwC has worked out a financial model that will help the club’s management with long-term planning.
The research also says the value of Spartak is high due to the football club’s significant potential to increase the number of its fans; and that will help the club raise more money in long-term, as more and more services could be provided to the growing number of fans.
In the world of global football, €60 million is a relatively low figure when it comes to the brand value of a club.
According to Forbes, the most valuable football club worldwide is Manchester United, worth $2.70 billion – followed by Real Madrid – $2.45 billion.
Russian football is obviously far from the top echelon, with Russians themselves preferring to invest into the Western brands, be it an American basketball team, British football club, or hometown franchise.
FC Spartak was founded on 18 April 1922 and is currently the most popular and titled football club in Russia.
The team won 12 USSR championships, nine Russia championships.
They have also won the Soviet Cup 10 times and the Russian Cup three times.