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Auto giant increases footprint in SA
January 30, 2013, 10:01 am


A Ssangyong motor vehicle on display. [AP]

Mahindra South Africa, a wholly-owned subsidiary of Mahindra & Mahindra India says it has increased dealerships in the country and launched new models including from the Ssangyong stable that helped it sharply increase its sales last year.

Sales of the company’s Mahindra and SsangYong products increased by 118 per cent in the passenger cars and light commercial vehicle (LCV) segments, said a release by the company on Tuesday.

“What all this means is that Mahindra SA is determined to become an increasingly significant player in the Southern African region,” said Ashok Thakur, Mahindra South Africa CEO.

“We are very proud of our achievements in 2012 as it was a very busy period for us as we added in Ssangyong products to our line-up in April,” added Thakur.

There is a high level of acceptance for the Mahindra and SsangYong brands in a market where the company has been active for only nine years, Thakur said, citing a turnaround strategy which put the company in a strong position for growth after the economic woes of 2008-2009

Source: Agencies

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